How The Hospitality Industry Is Handling the COVID-19 Pandemic

Post by 
Stan Sarandi
Published 
October 2, 2020
T

o say that COVID-19 has had a major impact on the hospitality industry would be a gross understatement.  While we won’t rehash the statistics regarding closings, furloughs, occupancy rates, profit loss, construction projects and the like, let’s just say it hasn’t been pretty. Though this has certainly been a challenging time for the industry, the hotel and hospitality industry reacted quickly to put enhanced safety measures in place, along with updated technological capabilities that will not only help to see the industry through the current COVID-19 crisis, but will also help ensure a stronger future.

One of the biggest challenges the hospitality industry faces is assuring guests that their health will always be protected during their stay.

Here are just a few measures the hospitality industry has taken to ensure guest safety:

  • Cleaning Protocols: It should come as no surprise that cleaning protocols and personal safety measures are at the top of the list.  And the hospitality industry has responded in a big way. Hotels have had to identify critical touch points and make sure there are cleaning protocols in place for each one. Protocols include cleaning and sanitizing of guest rooms, lobby areas, pool areas, restaurants, and exercise areas. Literally any area where human contact occurs.  Measures have also been taken to ensure social distancing in community areas. Touchless hand sanitizers have been installed.  Television remotes are sanitized and placed in plastic bags. Doors to sanitized guest rooms that are ready to be occupied are sealed to provide visual evidence that the room has been cleaned and sanitized.  Items that used to be commonplace like pens, note pads, magazines, etc. have been removed from guest rooms to reduce exposure to potential virus threats. And most of the major hotel properties have added their cleaning protocols and policies to their websites for guest review prior to their visit.
  • Technology:  Many hotels already had the capacity for online check-in and digital access to guest rooms. Those that previously did not have those options are now in the process of quickly putting those capabilities into place. The goal, of course, is to make as many interactions as touchless as possible to reduce the risk of exposure.  For properties that are still using card access to guest rooms, here is an excellent article on the safe cleaning of credit cards.
  • Local Community Guidelines and Attractions: Guests want to be kept up to date on the safety protocols that are in place for the community they will be visiting.  They also want to know the status of the area’s most popular destinations and attractions. So far resorts that are located in popular tourist destinations have been the most active in working with their communities to ensure their guests are able to enjoy everything the community has to offer. Generally speaking, we have not seen much evidence of local community safety protocols or the operating status of popular destinations and attractions on most hotel websites. The addition of this information to the website home page would be a great way to attract more guests who want to know what safety protocols to expect and the operating status of local destinations and attractions.

Even as COVID-19 continues to be a health and safety threat, both personal and business travel is beginning to open back up.  And as we said earlier, the hospitality industry has done an outstanding job ensuring the safety of both guests and staff through the implementation of comprehensive safety and sanitation protocols. The industry has also committed to taking advantage of everything technology has to offer, both regarding safety and convenience. While these are critical to guest safety and peace of mind during the COVID-19 crisis, it is also clear that enhanced safety protocols and continued advances in the use of technology will be the order of the day for life after COVID-19 in the hospitality industry. Those who embrace this new “normal” of safety protocols and advanced technology, and who market it well, will most definitely have a competitive advantage.

Sources:

https://thepointsguy.com/guide/hotel-cleanliness-after-coronavirus/

https://www.budgettravel.com/article/how-hotels-are-adapting-to-the-new-reality-of-covid-19

https://www.marketwatch.com/story/covid-19-turned-the-hotel-industry-upside-down-but-it-wont-change-what-people-want-2020-08-23

https://www.npr.org/2020/05/20/858564182/more-lysol-no-more-pens-in-rooms-hotels-adapt-to-win-back-guests

Join Our Hospitality
Newsletter

Sign Up For Our Newsletter
We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Our social
Community
THere's More

Post You May Also Enjoy

All Posts
Hospitality Insights
Mar
17
//
2022

What Makes a Hotel Great

What really moves a hotel from good to great? We've got easy tips (that may surprise you) that can make all the difference between just good and great!
Hospitality Insights
Dec
1
//
2021

Things to Consider When Doing Commercial Construction Projects in Winter

Winter is a tough time for commercial construction projects. With a little preparation and planning, you can keep your projects moving forward even when winter weather sets in. Here are a few tips to keep you moving ahead.
Hospitality Insights
Nov
1
//
2021

Designing a Guest Friendly Lobby

First impressions matter. Here are a few tips to help your guests love you right from the start.
Hospitality Insights
Sep
12
//
2021

What Hotel Owners Should Look for in Hiring Front Desk Staff

While every member of your hotel team is important, your front desk team plays a critical role in first, last and middle impressions for your guests.
News & Announcements
Jul
26
//
2021

Celebrating Our 15th Anniversary

The team at Standout Arts (our marketing team) had the pleasure of joining the Sarandi family for a tour of their manufacturing facility and then lunch at the local community center. While at their manufacturing facility, we had the opportunity to talk with a number of their team members and we got a firsthand look at how they take their projects from start to finish.

@SarandiManufacturing