Why Cheap Design is Costly By Matthew Creech

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Published 
June 12, 2023
T

his message is for owners and designers, although I know that pretty much the only folks who read this will be subcontractors. There is a new trend that is picking up steam in the architecture and design industry. I call them "econodrawings". Maybe the owner paid or will pay the designers a hefty sum, but the drawings look like something a bored high school student would scribble during algebra class on how to build a bike ramp. These drawings often comically ( or frustratingly) showcase esoteric rectangles left to interpret, sections and elevations that seem to be for different items, finish schedules that conflict with finish plans, or project manuals (specs) that don't match ANYTHING. If you detect frustration in my literary voice, you're catching what I'm throwing.

Econodrawings betray the GC assuring us that "oh no, we'll be awarding off of these documents" statement. They tell the subcontractor that "well, if I do this I will have X number of addendums, bulletins, etc". Econodrawings make us want to raise the price, just because. Econodrawings almost always have us scratching our heads exclaiming things like: "wait, that material doesn't bend like that", or "that company doesn't even make that material" to "how am I going to get this 50 foot long contraption in a powdercoating oven?"

Just recently, our company was representing a client bidding on a high end office fitout in the DC area. The designer was one of the biggest and most well known on the East coast. I saw an elevation that looked oddly familiar to me, and there were 4 sections with references that didn't even exist in the drawing set. Then it hit me. I realized that the designer just copied and pasted from another project, but forgot to change the section tags. Can you believe, the designer will probably get paid 5-10% of the project price ($4 million dollars, by the way). If you or I were that (insert derogatory adjective), we would be out of business, sued, laughed at, ridiculed, and rightfully so.

Now, I am not just shooting off here for the sake of protest. There is a some good advice here you can relay to owners. If an owner or owner's rep is reading this, relay this to yourself. You see these econodrawings are costing owners a lot. Maybe people get enamored with the big names of the design firms they hired, but I have seen countless times where the small time designers are far superior and save the owner much more $. Let's examine why:

  • Poor drawings force more and more addendums to be released. Many subcontractors do not have the resources to bid projects over and over again with the hope that someday a contract will fall from heaven. As subcontractors pull out, the general contractors have less and less players to choose from. As the process continues, I have seen contractors bluff where they say they still have subs in hunt, but in reality they only have one or two left. Subs are saavy to this (I am trained to know when we are the only show in town) and realize they can bump their prices up. I think that designers convince owners that going through this "budgeting" process will help hold down costs, when in reality it just alienates subs and leaves only the most expensive dogs in the race.

  • Poor drawings force subs to interpret on the high end to protect themselves. For example, let's say that the drawings show architectural metal angle trims scaled to show a 1/4" thickness, and are not clarified. Let's say that the designer specifies oil rubbed bronze finish. We would price this at about $50  - $65 per linear foot. Then, we find out later that intent was 1/8" anodized aluminum finished to look like bronze (about $7-$10 per linear foot). The costs difference could be tens, even hundreds of thousands of dollars (this actually happened). Realizing the error, the designer at the last minute makes corrections, but the subs (due to the pain of it all) reduce price down to $20 per linear foot. Because the owner doesn't know better, he or she thinks that the price was reduced but doesn't realize it could have been a lot cheaper in the first place.

  • Good drawings show every little necessary detail, and a good designer shows no ignorance in materials, installation, and feasibility. A good example is hospitals. I'm not sure why this is, but hospitals tend to have higher quality drawings than, lets say, apartments. When a subcontractor looks at drawings that are well done, he will sharpen his pencil and price things as tightly as possible, because he knows no one else will get scared off by the drawings. Also, he knows that multiple addendums are less likely, and will probably hang on through the bid process longer. This will give the owner and general contractor more leverage to negotiate with the subs.

  • Good drawings leave nothing to chance. Anything left to interpretation by a subcontractor will mean an unnecessary increase in price. Even after clarification almost no subs will go down to a price as was hoped for or intended.

My last bit of advice to owners: I would ask for designers to show drawings for at least 5 different projects they have completed before hiring. Then pay a subcontractor a small fee to look things over, and get some advice. Their input could save tens, even hundreds of thousands of dollars!

Article generously provided by Matthew Creech of DMC Millwork Consultation.

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