travelers have choices.
Help More Guests Choose Your Hotel
To help ensure that your guests receive a superior experience at your hotel or resort, there are many ways to maximize your services. Here are just a few tips:
- Consider Special Incentives: If you’d prefer that your guests book directly through your website, make it extra appealing for them to do so. The truth is that international third-party booking agencies have large advertising budgets and receive a significant amount of “top of mind awareness”, so they’re often the go-to source for guests who are ready to book your hotel. But you can make it more enticing for your guests to book directly through your site by offering simple incentives such as a discount, complementary food or beverages, a small gift or simple upgrade.
- Stay On Top Of Trends: Just like all industries,those in hospitality must be able to adapt to the demands and expectations of their customers. As technology and trends begin to change, be sure to keep your hotel or resort in line with the changes. Keep a check on your website’s performance and ease of booking for your guests. Monitor the activity on social media and regularly read and respond to reviews from your guests so that you’re aware of conversations that are happening about not only your hotel or resort,but the industry as a whole.
- Bring On The Value: Your guests will always measure their satisfaction against perceived value. Strive to go the extra mile for your guests to regularly and consistently offer “little extras” that can go a long way in pleasantly surprising your guests.You can consider perks like free parking, complementary food and beverage packages, free travel guides and discounts for area attractions. These simple things, combined with exceptional Customer Service, can make big differences in how your guests perceive the value of their experience at your hotel or resort
While you can’t control every situation, every time, your everyday practices can make positive impacts on how your guests feel about their experience with your hotel or resort. Give thought, regularly, to new ways that you can go just a little further to offer a bit more value and even greater Customer Service than ever before to exceed the expectations of your guests.