Client Spotlight: Baywood Hotels, Inc. of Columbia, MD

Post by 
Standout Arts, LLC
January 13, 2021

stablished in 1975 with one independent motel, Baywood Hotels now has a large footprint in the United States. The success and exponential growth of Baywood Hotels is the result of over 150 years of collective hospitality experience from its executive team combined with its desire to grow into new markets.

Baywood Hotels’ focused vision, strong values and aggressive long-range strategy have helped develop reputable, well-branded hotels in areas where Baywood has competitive expertise and synergy. Baywood’s portfolio boasts partnerships with Hilton, Marriott, and InterContinental Hotels Group.

"Baywood Hotels creates value for its investors starting with strong product concepts, structured development, and ultimately, through the outstanding management of their assets." - Aaron Krens | Director of Investor & Public Relations
Baywood Hotels, Inc. provides a wide range of value-added services and expertise to the hotel industry as well as a dedication to giving back to the community. For this article, we have chosen four such areas to highlight:

New Construction

At Baywood Hotels, every new development project is designed, capitalized, and built for long-term success. Unlike many ‘fee-for-service’ developers, they value the design and quality of their projects and do not base their timeline strictly on construction deadlines and meeting budget.

Being hoteliers first and foremost, Baywood Hotels looks at every project from that perspective. Their projects must also achieve their high standards of guest satisfaction, meet financial projections, and maintain a high level of quality over the investment period. With Baywood, customers can be sure that all development decisions are based upon their long-term impact on ownership.

“Baywood is one of those truly unique lodging companies. Their leadership team is 2nd to none, they know where and how to build great hotels on time and on budget and the operations team takes care of the guest while producing superior returns. On top of all this, we love working with them. The Baywood team is filled with genuinely nice and honest people. They are not just business partners, they are friends.” — BILL FORTIER, Senior VP of Development, The Americas, Hilton Worldwide


Baywood acquired its first distressed asset in Richmond, Virginia in 1991 and since then has completed multiple redevelopment projects. These include but are not limited to troubled, underperforming properties and historic redevelopments. In each case, Baywood’s meticulous planning, innovative design and flawless execution gives Baywood the ability to turn an underperforming property into a truly profitable asset.

Some of their recent redevelopment projects include:

- Fairfield Inn & Suites: Alexandria West Landmark, Alexandria, Virginia

- Hilton Garden Inn: Miami South Beach, Miami, Florida

- Hilton Garden Inn: San Antonio Airport, South San Antonio, Texas

- Holiday Inn Express & Suites: College Park- University Area, College Park, Maryland

- Home2 Suites by Hilton: Atlanta Midtown, Georgia

“Baywood Hotels and IHG have an outstanding relationship that has continued to grow and expand over the years. We appreciate Baywood’s commitment to building and operating great hotels and taking excellent care of both their guests and colleagues. Just as important, Baywood continues to share its knowledge and experience with their fellow franchisees by participating and making terrific contributions to IHG’s advisory boards on such important initiatives as Holiday Inn Express Formula Blue and the launch of IHG’s newest brand, avid hotels. All of us at IHG look forward to working with and supporting Baywood as they continue to grow with IHG.” — JOEL EISEMANN, Chief Development Officer, InterContinental Hotels Group (IHG)

Management Services

At Baywood Hotels, they’re known for their ‘hands-on approach’ to managing their properties. By empowering each of their associates on the property level, and backing them up with the tireless support of Baywood Hotels' corporate office, they have developed a decidedly proactive approach to customer service.

Their In-house services include, but are not limited to:

- Accounting

- Revenue Management

- Human Resources

- Investor Reporting

- Compliance

- Employee Training and Wellness Programs

- Marketing

- E-Commerce

“Marriott’s business model is built on long term relationships and we value our partnership with Baywood Hotels. Baywood’s commitment to developing high quality hotels, while balancing the needs of their associates and guests makes them an exemplary partner for Marriott.” — ERIC JACOBS, Chief Development Officer, North America - Marriott Select Brands

Community Outreach

Baywood Hotels is fully committed to being good corporate citizens, giving back to the community and constantly challenging themselves to exceed their efforts each year. The BEAR initiative (Baywood Hotels Education And Reach) seeks to contribute their part to local communities to make them a better place. Since its inception, BEAR has contributed over $500,000 to communities through various partnerships and much more in volunteered time.

As we close this article, we at Standout Arts (on behalf of Sarandi Manufacturing) would like to share an observation that we believe underscores the character and culture of Baywood Hotels, Inc.  Baywood Hotels is tasked with responding quickly to the financial as well as health and safety issues resulting from COVID-19.  Yet, despite all this, when we reached out to Summit Bahl, Project Manager and Aaron Krens, Director of Investment & Public Relations to request their assistance in providing information for this article, they responded immediately, courteously and professionally.  We thank you for taking time out of your incredibly busy schedules and we thank you for your professionalism.

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